19 July 2016 12:00:00
adidas Originals × Pharrell Williams NMD: a new silhouette of a progressive model
Announcing the newest NMD sneakers created in joint efforts of the designers of the sports company and the gifted hip-hop artist
This summer is quite colourful thank to the top sportswear brand adidas Originals and the famous hip-hop artist and designer Pharrell Williams. The first capsule collection of this season based on a bright tropical pattern was immediately sold out worldwide. Now the second collaboration with NMD silhouette is coming up. Pharrell announced these sneakers on his Snapchat and Instagram.
New NMD silhouette
You may notice how significantly NMD silhouette was changed: the model finally has a lacing system. A closer look at the new NMD reveals differences from the previous model like absence of pull tabs at heel counter. Material is also important – sneakers are made of eco-friendly neoprene. Others technologies remain: referential EVA inserts and BOOST sole. We can’t help saying about bold Human Race print with a strong message of people’s friendship worldwide. This is the main idea of the sneakers campaign touching upon this topical social issue.
Launch date: July 22
10:00 — available at the offline store
22:00 — available online