ASICS goes back to 1949, to ruins of the post-war Japan. The founder of the company Kihachiro Onitsuka decided to help Japanese youth to distract from reality by making them interested in sport. That’s how the new Onitsuka Tiger brand was born. In 1977 the company was renamed into ASICS (abbreviated from ANIMA SANO IN CORPORE SANO – A sound mind in a sound body), while in Mr. Onitsuka’s native town a research institute was opened in order to study and design running shoes. As of today, ASICS ranks third in the world among the largest footwear manufacturing companies. In the process of creation of athletic shoes the Asian brand uses innovative technologies, high-quality materials and takes into account biomechanics laws, thanks to which ASICS shoes acquire unique characteristics.
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